70.0 %   are Female
48.7 % are Single
72.7 % are 21-49 years old
59.6 % earn $30,000+ annually
80.0 %   visit the Center more than once a month
Workers and area residents comprise 95% of downtown shoppers.*

The average Downtown shopper is 35, earns $40,000, has at least some college, and spends 22% of his or her non-grocery budget downtown.*

TARGET MARKETS:
Downtown Workforce
Residents of the City and
surrounding suburbs
Conventioneers & Tourists
Cultural Audiences

TOP THREE OCCUPATIONS:
Professional 33.1%
Service 15.1%
Executive/Manager 14.3%

50% of Downtown's daily employees work in finance, insurance and real estate, with one third in management, professional and specialty positions.*

Nationally, Pittsburgh ranks among the five largest software development centers, employing over 10,000.*

TOP DOWNTOWN EMPLOYERS:
Mellon Financial Corporation
PNC Corporation
Highmark Blue Cross Blue Shield
PPG Industries
FreeMarkets Inc.

Sources:
Bureau of Census, 1990
Fifth Avenue Place Market Study, Tripp-Umbach & Assoc., 9/95
* Pittsburgh Plan 1998
 

Become a Part of Pittsburgh Perfection.

For Further Leasing Information, Please Contact:
Diane Allison,  STANDARD PROPERTY CORPORATION
Fifth Avenue Place 120 Fifth Avenue Suite 2626 Pittsburgh, PA 15222
412-544-4675 FAX 412-544-5335
diane.allison@highmark.com